Midway Business Podcast
Inspired by the turning point of the Battle of Midway in World War II, this podcast is on a mission to help small and midsize businesses win their own battles—against a shifting marketplace, an uncertain world, and the everyday hurdles of running and growing a business.
Hosted by Butch Zemar, CEO of Elite Benefits of America, who dives into candid conversations with real business leaders about what truly drives success. Each Midway Business Podcast episode delivers tactical insights, practical strategies, and fresh perspectives to help you adapt, manage changes, and keep your business moving forward. . . stronger and smarter.
Inspired by the turning point of the Battle of Midway in World War II, this podcast is on a mission to help small and midsize businesses win their own battles—against a shifting marketplace, an uncertain world, and the everyday hurdles of running and growing a business.
Hosted by Butch Zemar, CEO of Elite Benefits of America, who dives into candid conversations with real business leaders about what truly drives success. Each Midway Business Podcast episode delivers tactical insights, practical strategies, and fresh perspectives to help you adapt, manage changes, and keep your business moving forward. . . stronger and smarter.
Episodes
Jan 17, 2024
Jan 17, 2024
18 min
Running a business can be challenging, especially to turn a profit. Think for a moment that you pay back all your debt, have cash in the bank, and can take profits and do whatever you want with the money.
Rachel Siegel from Go Figure Accounting joins us with ideas about building higher profits than you imagined possible. Listen in as Rachel shares some of the frameworks needed to achieve higher profits.
Rachel recently released her new book "Profit First for Optometrists" which is available on Amazon.com.
Rachel Siegel and Go Figure Accounting can be found at gofigureaccounting.net.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Jan 17, 2024
18 min
Jan 4, 2024
Jan 4, 2024
12 min
Most owners, CFOs, and HROs don’t want to invest the time in a benefits renewal to save money. They demand it; they think they control it, but they have no leverage.
What if you were paid $16,000 per hour to invest time in your benefits renewal? That’s more than anyone is paid, especially those responsible for the company benefits program and the company's financial well-being.
If the ROI on the time invested exceeded 5 to 1, maybe 10 to 1, would you give it the time it needs to start reversing the trend of the benefit spending of the company?
Go invest the time!
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Jan 4, 2024
12 min
Dec 7, 2023
Dec 7, 2023
28 min
Hospitals do not depend on government-funded health plans. Employers are the driving force due to health plans overpaying for healthcare. Nearly double!
At the same time, employees pay 20% more for healthcare out of the paycheck, meaning they take less home.
Listen in as we dive into cost analysis, which shows that only 26% of CFOs look for new ways to control costs. Three-quarters of CFOs should be fired for looking at costs the status quo way... Hopefully, they will listen to this podcast before they realize they have a fiduciary responsibility; otherwise, they will be penalized.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Dec 7, 2023
28 min
Nov 9, 2023
Nov 9, 2023
29 min
Businesses make mistakes when it comes to advertising. They miss the opportunity to connect with their potential buyers. Join Butch with an interview with Donny Byrant Jr., Financial Copywriter and Copy Consultant, where we talk about taking your business to the next level in gaining attention from potential prospects.
You can find Donnie Bryant Jr. on LinkedIn, or visit Donnie-Bryant.com
For more information, please contact us at EliteBenefits.net 708-535-3006
Nov 9, 2023
29 min
Nov 2, 2023
Nov 2, 2023
24 min
Are you willing to go through the much-needed work to have better outcomes? Lester J. Morales from Next Impact joined us to discuss the Transparency Movement. Employers all over the country have been viewing the benefits the same since the beginning of time. It is time advisors need to do a better job. The current model doesn't allow for transparency. Now is the time to start asking the harder questions. You don't want to miss this podcast.
To learn more, reach out to Lester J. Morales on LinkedIn, or visit NextImpactLLC.com
For more information, please contact us at EliteBenefits.net 708-535-3006
Nov 2, 2023
24 min
Oct 27, 2023
Oct 27, 2023
51 min
Dan Edison joins us on the mic to share his hockey journey, the connections, and his purpose for funky socks! Hockey is a unique sport. You have instant connections that make friends for life.
Dan shares more than just hockey; he shares passion with purpose. The passion for the sport, the kids of the youth hockey community, and the Chicago Diabetes Project.
Dan gears up for the Chicago Marathon 2023 to raise money for the Chicago Diabetes Project. Join him in a round of golf at the ToeDrag Apparel golf outing event to have fun, make connections, and give back for a cure for Type 1 diabetes.To connect with Dan Edison, visit him on LinkedIn.
For more information on ToeDrag Apparel, their Shinny Skins, Celly Shirts, and the golf outing, please visit https://www.toedragapparel.com/.
Give for a cure for Type 1 diabetes with the Chicago Diabetes Project. https://www.chicagodiabetesproject.org/
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For more information, please contact us at EliteBenefits.net 708-535-3006
Oct 27, 2023
51 min
Oct 25, 2023
Oct 25, 2023
20 min
Are employees leaving your company? Benefits programs are tough to tangle. You might be on the wrong path. You may need a new compass. You can see if you are off your target with the right updated tools.
In this podcast, you will learn not only how to use a real compass, but to see if you are off on your own target or goal for your benefits program. If you don't correct your course soon, you will miss your target completely, and may even be out of business.
For more information, please contact us at EliteBenefits.net 708-535-3006
Oct 25, 2023
20 min
Oct 19, 2023
Hey Justin! | Insurance Agent Gone Viral
Oct 19, 2023
Oct 19, 2023
23 min
Many of us are overwhelmed with happiness when we are around Justin Schmick. He is known to buy a beer and give a high five or two. His daily viral dad joke videos have created an outreach beyond any small-town insurance agent's imagination. Justin shares with us the day he went viral on the internet and how he started an insurance agency. Justin's story is inspirational by hard work and laughter.
Check out Justin's daily videos on LinkedIn or Facebook. If you are in WI and looking for an insurance agent, find out more here: https://www.schmickagency.com/
For more information, please contact us at EliteBenefits.net 708-535-3006
Oct 19, 2023
23 min
Oct 17, 2023
Knowing The Reality of Your Benefits Program
Oct 17, 2023
Oct 17, 2023
19 min
Perception is usually our reality. But is it?
For years we are given a false reality of our Benefits Program based on how we are taught to perceive it. CFOs who have skin in the game knows they cannot control what they don’t see. Others just avoid it.
Benefits costs are going to double in the next seven years. Are you ready?
Ask your CFO if they forecasted a budget to meet the demands of the spiraling costs of the benefits program. You may not be surprised by their answer.
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Oct 17, 2023
19 min
Oct 12, 2023
Oct 12, 2023
20 min
Hockey players are cut from a different cloth. In this podcast, @Ken Wosczyna shares with us about goals, risks and rewards, teamwork, and being disciplined. Join us and learn how being a hockey player has helped businesses have more predictable renewals.
To reach out to Ken Wosczyna, reach out on LinkedIn: https://www.linkedin.com/in/ken-wosczyna
For more information, please contact us at EliteBenefits.net 708-535-3006
Oct 12, 2023
20 min

About the Host: Butch Zemar
Butch Zemar is the go-to expert for helping small and midsize businesses make sense of health insurance—and save money doing it. With over 15 years of experience, he’s known for being strategic, innovative, and genuinely committed to helping businesses get the best bang for their benefits buck.
Butch wears many hats: podcast host who’s passionate about paying it forward to business owners, industry expert, writer, and speaker who keeps things real and practical. He’s earned awards and recognition but prefers to let his work speak for itself.
For more information, please visit elitebenefits.net or call: 888-535-3006.








