Midway Business Podcast
Inspired by the turning point of the Battle of Midway in World War II, this podcast is on a mission to help small and midsize businesses win their own battles—against a shifting marketplace, an uncertain world, and the everyday hurdles of running and growing a business.
Hosted by Butch Zemar, CEO of Elite Benefits of America, who dives into candid conversations with real business leaders about what truly drives success. Each Midway Business Podcast episode delivers tactical insights, practical strategies, and fresh perspectives to help you adapt, manage changes, and keep your business moving forward. . . stronger and smarter.
Inspired by the turning point of the Battle of Midway in World War II, this podcast is on a mission to help small and midsize businesses win their own battles—against a shifting marketplace, an uncertain world, and the everyday hurdles of running and growing a business.
Hosted by Butch Zemar, CEO of Elite Benefits of America, who dives into candid conversations with real business leaders about what truly drives success. Each Midway Business Podcast episode delivers tactical insights, practical strategies, and fresh perspectives to help you adapt, manage changes, and keep your business moving forward. . . stronger and smarter.
Episodes
Jan 23, 2026
Leading Without Surprises
Jan 23, 2026
Jan 23, 2026
30 min
Most leaders would never send their team into a high risk situation without training and a plan yet that is exactly how many businesses operate day-to-day. This episode helps leaders step out of autopilot and make deliberate decisions instead of rolling the dice. When things become uncomfortable or unclear, most organizations realize too late that silence and assumptions turn into expensive habits over time.
This podcast is not a checklist or a magic pill. It is for C-Suite leaders who know their business deserves stronger systems, more deliberate conversations, and fewer surprises. If you have ever wondered why smart teams still end up frustrated, exhausted, or reacting instead of advancing, this episode connects the dots and challenges where your leadership attention is truly being spent.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Jan 22, 2026
Why Broadcasting Matters More Than Ever
Jan 22, 2026
Jan 22, 2026
32 min
This episode pulls the iron curtain back on how modern broadcasting quietly became one of the most misunderstood tools in an executive toolbox. What once felt like it was run by the Wizard of Oz and massive budgets is now sitting right in front of you, yet many leaders are still thinking about it like it is 2005. The conversation explores how credibility, reputation, and visibility are really being created today, while attention spans shrink, patience disappears, and nobody sticks around just because you want them to.
For C-Suite leaders, this is not about becoming a media personality or chasing popularity metrics. It is about understanding how influence actually works in today’s marketplace and why controlling your message matters now more than just reach. Smart leaders are using content to build TRUST long before a salesperson ever picks up the phone or knocks on a door. If shouting from the rooftops is not getting anyone to listen, this perspective might be worth tuning into.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Jan 21, 2026
The Leadership Bottleneck No One Sees
Jan 21, 2026
Jan 21, 2026
22 min
Most leaders say their biggest issue is their people. Hiring issues. Engagement issues. Execution issues. The funny thing is the longer you talk about it, the more that answer starts to fall apart. Growth stalls. Meetings multiply like rabbits. Decisions slow down. And somehow the same problems keep showing up in new disguises. Eventually the excuses get uncomfortable and that is usually where leadership either levels up or stays stuck.
This episode pulls back the iron curtain on why so many companies quietly stall and why working harder eventually stops producing better outcomes. It explores how success can set new bars and why experience can either speed things up or trap leaders into familiar patterns that only feel productive. If you run a company and want clear perspective without the noise, this will change how you see what is really slowing things down.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Dec 12, 2025
Break the Routine Before It Breaks You
Dec 12, 2025
Dec 12, 2025
19 min
This episode of the Midway Business Podcast takes leaders on a fast moving tour through creativity, innovation, and the surprising ways progress actually happens. From military history to real life business moments, Butch reminds us that playing it safe rarely wins the day. His message encourages you to question the routines you defend, the habits you never challenge, and the decisions that feel comfortable simply because they are familiar.
This is a subtle but powerful invitation to sharpen your thinking before the next big meeting lands on your desk. The episode delivers insight with a relatable style that keeps you engaged without giving away the playbook. If you want to lead with more clarity, avoid expensive blind spots, and stay a few steps ahead of the competition, this episode is worth your time.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Nov 21, 2025
Mistakes Happen, Excuses Shouldn’t
Nov 21, 2025
Nov 21, 2025
30 min
In business, mistakes are not the enemy. Failing to learn from them is. The best companies treat every setback like data, not drama. Winning organizations review their missteps, refine their process, and keep moving forward while everyone else is still arguing about what went wrong. It is less about perfection and more about persistence. Success comes from repeating what works, improving what does not, and sticking to the plan even when it feels easy.
Growth and scale come from systems, not streaks. The marketplace rewards structure, adaptability, and discipline, not wishful thinking or luck. Leaders who evaluate, adjust, and execute consistently are the ones who build lasting momentum. Their strategy earns results and often sets the tone for an entire culture.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Nov 20, 2025
How Not to Run Out of Air in Business
Nov 20, 2025
Nov 20, 2025
27 min
The episode is a tour through panic, plateaus, and progress, told with scuba tanks, Top Gun flybys, and a pile of Q4 paperwork. Butch shows how leaders get into trouble when they rely on youth, luck, or last minute heroics instead of systems. The lesson lands fast. change is not a motivational poster, it is the operating model. Companies that refuse to adapt end up waiting at the train station with a map from the horse and buggy era.
The takeaway is clear. Progress demands persistence, not panic. The best leaders know when to push through the discomfort, when to pivot, and when to stop digging six feet short of gold. Stay curious, stay disciplined, and keep evolving because comfort zones are where good companies quietly lose their edge. Growth only happens when you lean into the unknown and KEEP MOVING forward.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Nov 14, 2025
Nov 14, 2025
31 min
This episode of the Midway Business Podcast explores how pressure, input, and output affect everything in business, from sales and cash flow to leadership and decision making. Butch Zemar breaks down how small adjustments in what you put in can drastically change what comes out. Think of it as a friendly reminder that what you feed your business matters—garbage in, garbage out, and sometimes the garbage even sends you an invoice.
The conversation reminds SMB owners that success is not about working harder, it is about working smarter and measuring what matters. When you understand the forces creating pressure in your business and learn how to control them, you can turn chaos into clarity, waste into growth, and stress into progress. Listen in and start mastering your inputs before your outputs start mastering you.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Nov 14, 2025
Nov 14, 2025
21 min
This episode takes a hilarious look at the strange things we tolerate — from stale popcorn at the hockey rink to outdated business habits that drain profits. Butch uses stories from parenting, the Navy, and the workplace to expose how easily we fall into “that’s just how it’s always been” thinking. Whether it’s a broken system, a sluggish renewal process, or a comfortable excuse, repeating the same moves only guarantees the same results.
For small and midsize business leaders, this episode is a reality check disguised as comedy. It’s about calling out mediocrity, shaking up routines, and learning to think like an outlier. Expect sharp business insights, a few laughs, and a reminder that progress doesn’t come from playing it safe — it comes from finally refusing to settle for stale results.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
Oct 31, 2025
Oct 31, 2025
32 min
SMBs don’t start companies to moonlight as HR, payroll, and compliance departments — but growth loves to hand you that extra hat. In this Midway Business Podcast, Butch sits down with Dave Wills (BBSI) to unpack how modern Professional Employer Organizations help businesses scale without losing their sanity. Think “Costco of payroll” meets back-office SWAT team — handling taxes, benefits, and compliance so you can focus on growing revenue.
From managing multi-state employees to planning for inflection points with their Blueprint Night model, Butch and Dave share real-world lessons on when outsourcing saves time, money, and sleep. If Q4 renewals and compliance chaos have you feeling like it’s a corporate horror story, this episode might just be your survival guide.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
To contact Dave: Dave Wills or at BBSI
Oct 28, 2025
Stop Chasing Whales Before You Own a Boat
Oct 28, 2025
Oct 28, 2025
26 min
Sales slowdowns, shrinking margins, and that “what’s actually happening with our pipeline?” feeling — if that sounds familiar, this Midway Business Podcast episode’s for you. Butch sits down with Howard Fisher, a fractional sales leader and recovering attorney, to unpack why so many founder-led and family-run businesses hit the brakes on growth. From outdated sales processes to teams selling from different scripts, Howard shares stories that’ll make you laugh, cringe, and nod in painful agreement.
If you’ve ever wondered why your sales meetings feel productive but the numbers don’t move, this conversation will hit close to home. Howard and Butch talk about what separates companies that scale profitably from those that spin their wheels — and how to avoid chasing “the big whale” that sinks the boat. Grab your coffee (or something stronger) and listen in before your next sales huddle.
For more information, please contact us at EliteBenefits.net or call 708-535-3006.
To contact Howard Fisher: 312-560-0336 or Howard Fisher

About the Host: Butch Zemar
Butch Zemar is the go-to expert for helping small and midsize businesses make sense of health insurance—and save money doing it. With over 15 years of experience, he’s known for being strategic, innovative, and genuinely committed to helping businesses get the best bang for their benefits buck.
Butch wears many hats: podcast host who’s passionate about paying it forward to business owners, industry expert, writer, and speaker who keeps things real and practical. He’s earned awards and recognition but prefers to let his work speak for itself.
For more information, please visit elitebenefits.net or call: 888-535-3006.








