Midway Business Podcast
Inspired by the turning point of the Battle of Midway in World War II, this podcast is on a mission to help small and midsize businesses win their own battles—against a shifting marketplace, an uncertain world, and the everyday hurdles of running and growing a business.
Hosted by Butch Zemar, CEO of Elite Benefits of America, who dives into candid conversations with real business leaders about what truly drives success. Each Midway Business Podcast episode delivers tactical insights, practical strategies, and fresh perspectives to help you adapt, manage changes, and keep your business moving forward. . . stronger and smarter.
Podcast Description
Inspired by the turning point of the Battle of Midway in World War II, this podcast is on a mission to help small and midsize businesses win their own battles—against a shifting marketplace, an uncertain world, and the everyday hurdles of running and growing a business.
Hosted by Butch Zemar, CEO of Elite Benefits of America, who dives into candid conversations with real business leaders about what truly drives success. Each Midway Business Podcast episode delivers tactical insights, practical strategies, and fresh perspectives to help you adapt, manage changes, and keep your business moving forward. . . stronger and smarter.
Episodes
Feb 1, 2023
Feb 1, 2023
19 min
Try having your open enrollment meeting in the snow! New experience for everyone. Do not wait until the last min for open enrollment meetings. Try a strategy to move it back 30 days than normal. This will cause you to stretch a little, it’s something new. Everyone can go into the holidays knowing that they are still not in the open enrollment.
Create a process to get the renewal and open enrollment meeting done early
Enhance the benefits you currently have in 2023 - even outside of the open enrollment
Leverage benefit administration systems so you can save money and time (a lot more than you think!)
Elite Benefits Formula is a process to create the ultimate employee benefits playbook. This benefit playbook will help your company get ahead of the trend. 2023 is your year, so get your playbook today! EliteBenefits.net/Playbook
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Jan 25, 2023
Jan 25, 2023
38 min
Corey Clark shares a glimpse of his playbook for small and medium sized companies. These companies tend to follow the next shiny object and then give up. We leverage traditional and digital marketing at the same time. Listen in to find out why content is still big with 2023 trends.
Reach out to Corey at CoreyClark.co or corey@coreyclark.co
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Jan 18, 2023
Jan 18, 2023
31 min
Butch starts with a chipped bone story and getting access to care. Some questions change the direction of care.
Case Studies from SHRM, Transparency Health Benefits, and the CDC.
Get out of the rat race with employee benefits with this to-do list!
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Jan 3, 2023
Jan 3, 2023
32 min
According to a recent report by Health Affairs, fifteen to thirty percent of healthcare spending is administrative. Fifty percent of that cost was deemed wasted spending.
At some point we need to control spending. The Affordable Care Act created a financial incentive to spend more on healthcare due to the insurance companies profiting more as a result. Driving our premiums up in the meantime!
How do we fund healthcare?
How does it get spent?
Find out on this episode!
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Dec 20, 2022
Dec 20, 2022
24 min
When something is new, it's all about baby steps. In the military, a term was called the "Pucker Factor". It is slang for the level of stress and adrenaline in response to a crisis, change, or danger. Many times in business, we experience this pucker factor far too often. When trying scuba, it is there from the word 'Go!'.
In this episode, Butch walks us through what it's like to try scuba diving. It's a process, not an event. You jump in when we do resort courses, and it goes really fast. Anxiety is high, to begin with, and now you are being rushed. Listen in as he takes you through the process of trying scuba at your own speed.
The same thing with your benefits program. You have to be ready for change, or you will fight it and continue to keep doing what you are doing with no results. Believe there is a better way. And there is.
There is a process to getting better results. Butch walks us through the process of a better benefits program. But first, you must believe there is a better way than what you currently do.
Listen in!
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Dec 13, 2022
Dec 13, 2022
17 min
Butch starts out with a little history of diving. Scuba has a history like no other. As time passed, changes made it better for everyone in all aspects of the sport. The underwater world is the safest it has been since the origin of scuba diving.
The business of benefits consulting has its own set of changes, some for the better and, unfortunately, some for the worse. The Affordable Care Act drastically altered how most benefits brokers did business.
Change is happening right now in the business of benefits consulting. A divide we haven't seen. It will be hard for most and easy for some.
Listen in as Butch describes the business model slowly developing in our industry. Some will say - this change has been going on, and many are doing it now. Butch takes it further in this Podcast, saying they are not going far enough. It will leave some uncomfortable both for the insurance agent and the employer.
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Nov 22, 2022
New Routines | Save Money | The Zemar Podcast
Nov 22, 2022
Nov 22, 2022
23 min
We are natures of habits. We do the same thing over and over again. The industry taught you how to shop benefits. You have to establish new routines to save money and achieve better results.
Start the renewal / open enrollment process early
Embrace technology
Automate enrollments and terminations
Get data from tools to get better outcomes
Case Study from Marshall Allen
Get your Checklist
Whats your benefits score?
Payroll Company’s can be guilty for being hypocritical
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Nov 15, 2022
Nov 15, 2022
20 min
The Navy Aviation world has taught Butch Zemar a thing or two about compliance. He walks us through a process the Aviation world goes through to remain compliant. With open enrollments here, stay on top of the benefits compliance to avoid any compliance or violations.
Some of the items discussed in this episode:
Better outcomes
DOL Case Study
Open Enrollment and New Hire Disclosures
Pre-tax document requirement
ERISA Wrap Doc
5500 Reporting
and much more…
This podcast is used as informational purposes only. Some of the things mentioned in this podcast could be dated or incorrect based on your situation or said in error. Please reach out to Elite Benefits or seek benefits consult for advice.
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Oct 26, 2022
Oct 26, 2022
23 min
Chris Spanier walks us through how traditional marketing still exists with digital marketing. The business models for marketing are very different today, and knowing how to do both will work to your advantage. In this episode we learn:
Traditional vs. Digital Marketing
Value in Fractional CMOs
Case studies
Jump out of an airplane to get over the fear of heights
The story of Lord Chris
For more information on Chris and the Carpe Diem Consulting Group, Visit Carpediemconsultinggroup.com or email Chris at chris@carpediemcg.com
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Oct 18, 2022
Oct 18, 2022
36 min
Ever feel like your marketing falls apart? Jason Finn with Geek Chicago fills us in on how to craft pillars to keep your marketing up and going. Jason walks us through the process of marketing your business, whether you are in Real Estate, Insurance, or just a small mom-and-pop.
Elevate Your Marketing Game
Individual versus Company Branding
Content Pillars of Marketing
The Game of Poker - Broadcaster
Learn to play Poker
A quick update on open enrollments 2023!
To reach to Jason Finn, for marketing jason@geekchicago.com
For real estate: jason@jasonlends.com
or call 773-979-9499
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net

About the Host: Butch Zemar
Butch Zemar is the go-to expert for helping small and midsize businesses make sense of health insurance—and save money doing it. With over 15 years of experience, he’s known for being strategic, innovative, and genuinely committed to helping businesses get the best bang for their benefits buck.
Butch wears many hats: podcast host who’s passionate about paying it forward to business owners, industry expert, writer, and speaker who keeps things real and practical. He’s earned awards and recognition but prefers to let his work speak for itself.
For more information, please visit elitebenefits.net or call: 888-535-3006.









