Midway Business Podcast
Inspired by the turning point of the Battle of Midway in World War II, this podcast is on a mission to help small and midsize businesses win their own battles—against a shifting marketplace, an uncertain world, and the everyday hurdles of running and growing a business.
Hosted by Butch Zemar, CEO of Elite Benefits of America, who dives into candid conversations with real business leaders about what truly drives success. Each Midway Business Podcast episode delivers tactical insights, practical strategies, and fresh perspectives to help you adapt, manage changes, and keep your business moving forward. . . stronger and smarter.
Podcast Description
Inspired by the turning point of the Battle of Midway in World War II, this podcast is on a mission to help small and midsize businesses win their own battles—against a shifting marketplace, an uncertain world, and the everyday hurdles of running and growing a business.
Hosted by Butch Zemar, CEO of Elite Benefits of America, who dives into candid conversations with real business leaders about what truly drives success. Each Midway Business Podcast episode delivers tactical insights, practical strategies, and fresh perspectives to help you adapt, manage changes, and keep your business moving forward. . . stronger and smarter.
Episodes
Oct 18, 2022
Oct 18, 2022
36 min
Ever feel like your marketing falls apart? Jason Finn with Geek Chicago fills us in on how to craft pillars to keep your marketing up and going. Jason walks us through the process of marketing your business, whether you are in Real Estate, Insurance, or just a small mom-and-pop.
Elevate Your Marketing Game
Individual versus Company Branding
Content Pillars of Marketing
The Game of Poker - Broadcaster
Learn to play Poker
A quick update on open enrollments 2023!
To reach to Jason Finn, for marketing jason@geekchicago.com
For real estate: jason@jasonlends.com
or call 773-979-9499
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Oct 4, 2022
Oct 4, 2022
24 min
The world is changing, and so is the benefits world. Listen in to some of the changes employers and brokers are facing. Change is the only constant.
In this Podcast:
Change is the only constant
Inflation Reduction Act
Rx Discounting for Medicare Beneficiaries
Employers need to consider medicare options for their medicare eligible employees
Questions you should be asking your brokers to make sure you are getting good advice
Devil is in details
To find out more, reach out to Carrie and her team at Horizon Benefit Services please visit horizonbenefitservices.com or call 847-746-6115.
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Sep 29, 2022
Sep 29, 2022
42 min
Build better organizational habits with Colleen Klimczak, a professional organizer. This podcast discusses building good habits and having a landing and launch pad for your essential items. When are the items and tasks enough, and when is it too much? Sometimes starting with "organizational 101" is an excellent way to go about it. Turn your piles into files.
For more information or contact Colleen Klimczak, please visit Peaceofmindpo.com
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Sep 27, 2022
Sep 27, 2022
19 min
Alan Stern has taken marketing to the next level. You do not want to miss his "Live From the Lot" episode reviewing new cars that just hit the lot. Alan makes car buying so smooth, you'll brag about it.
Alan also takes us down the path of how to market our own businesses, solo or a company with employees that need to promote your product or company. Take your marketing to the next level.
Be sure to visit www.UltimateUsedCarCheatSheet.com or visit Alan on all the social media outlets. Look for the guy in the suit in the picture...
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Sep 22, 2022
Sep 22, 2022
24 min
What is it like to dive to 390ft deep on a shipwreck? Dive into a deep shipwreck dive with Butch. For such a dive, there are roles and responsibilities. Each one is a key component to a successful outcome.
Same thing for a benefits program for the workplace. It is an Employer Sponsored Plan, not a Broker Sponsored Plan. The brokers have a big role in the process, but the employer is the one who lives on to tell the story of the deep shipwreck.
Contact us for a copy of the Roles and Responsiblities Worksheet.
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Sep 21, 2022
Sep 21, 2022
26 min
Old habits die hard. Especially for Veterans. Veterans come out of the military with habits that live on forever. They never seem to go away. Some are good, some not so good. For some of us, it also taught us to be outliers.
Listen to Butch's story about when he was nominated as Benefits Broker of the Year in 2014. Butch was one of five in the country. The publication labeled me as an Ex-Navy Seal. Check out this podcast for the details and the outcome of the scrutiny he faced.
Update: Since this podcast's recording, the publication responded to my recent inquiry to fix it. They have removed it from the website once again. Thank you. - Listen in to find out more on this!
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Sep 7, 2022
Sep 7, 2022
11 min
Take a dive into Haigh Quarry as Butch takes you through some of the attractions. Navigating without a compass isn’t an issue with some training and practice you can do or. Same will go with navigating medical claims.
Mid year review can save you cash.
Don’t be passive on claims.
Get your scorecard for your company now!
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Aug 23, 2022
Aug 23, 2022
34 min
Butch walks us through a real ER visit for one of his kids on vacation. Be logical not emotional. Get cost savings and real advice in this podcast. In this episode:
Summer vacation ER visits
Mid-year renewal strategies
Consultant fees are here
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Jul 14, 2022
Jul 14, 2022
24 min
You and your broker are probably asleep at the wheel. In the Navy, collisions happen at sea, and from Butch’s perspective, it’s because of two reasons:
Lack of training
Being complacent
Many employers and brokers have become complacent at what they do for the benefits program. Some are trying to do something and learn along the way and that’s great. A lot are not. Accepting the status quo as is and just complain about it.
In this episode Butch talks about:
mid-year reviews
keep things tight and make adjustments
Avoid your own version of a collision at sea
beware of the agent/agency - average age is near retirement - may not be up to date on information or coasting and taking the chance you will stay with them
To gain a copy of the checklist, please visit EliteBenefits.net/checklist
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net
Jun 20, 2022
Jun 20, 2022
20 min
In the military, we had Checklists. The checklists were created over time from the publications that required us to maintain a standard of operation. In the aviation world, it saved lives. In the business world, we profit more.
In this episode, I walk you through a case study that saved a company over $100,000. It goes right back to the bottom line.
Find out areas where you are overspending
There are areas you need much improvement
Focus is on better outcomes, not repeating the same thing over and over
To gain a copy of the checklist, please visit EliteBenefits.net/checklist
For more information on Elite Benefits of America, contact Butch at 708-535-3006 or visit EliteBenefits.net

About the Host: Butch Zemar
Butch Zemar is the go-to expert for helping small and midsize businesses make sense of health insurance—and save money doing it. With over 15 years of experience, he’s known for being strategic, innovative, and genuinely committed to helping businesses get the best bang for their benefits buck.
Butch wears many hats: podcast host who’s passionate about paying it forward to business owners, industry expert, writer, and speaker who keeps things real and practical. He’s earned awards and recognition but prefers to let his work speak for itself.
For more information, please visit elitebenefits.net or call: 888-535-3006.









